I like this banner by Glue for Virgin Money. Needs a little more set-up, but it’s kind of funny. The only things that are a little weird are the guy’s shoes, which were obviously not wardrobed and the shadowing at the bottom of the plant. A little tricky to get that right, I know.
Our art director comes down the hallway, all moody and unshaven as usual, and says, “Can you come down to my office? I want to show you something. Have you ever played doctor? I read WebMD a lot. No, seriously though..” and then he and our ACD promptly show me this fabulous site called KnickerPicker. This is how video can really work for your clients in an ecommerce environment. Our AD and ACD like it because you can zoom in on half-naked women, pick from different size women and change their bra and panties. I like it because it truly is a virtual dressing room – without those silly avatars that have been used in recent years that were unwieldy and time-consuming. The girls are not half-bad to look at either. The guys here like the girl on the right, because she’s got a little junk in her trunk (not the girl below). Now I’ve got to go to the gym tonight and do 500 lunges. Or just eat a doughnut. No clue about the agency who did the creative, but if you know, please share. UPDATE: Creative by scenestealer – again, very, very nice work.
Seems each presentation we do for a client about xx number of people can use rich media/video on the web contains some kind of stats like the ones below from eMarketer. I haven’t found any consistency whatsoever in statistics like these – some say 80% of households have broadband, some say 50%. So agencies just use the ones that can help them sell in a project, because no one really knows what the actual numbers are. Not that I would do that.
It’s that time of year when client-facing people like me have to take all their accounts out for holiday cheer. I cut back a little on my drinking recently, to detox before the onslaught. I thought I’d lost my tolerance. But after taking clients out on Monday afternoon and drinking very heavily (and by that I mean 10 hours of liquored-up goodness), I think I still have the goods. Bring it on. I’m ready.
This site for Wyborowa vodka by W+K Amsterdam is fabulous. Perfectly executed. Superb video work. Makes me thirsty. I think I’ll drink that bottle of ultra-premium vodka I just bought for a client instead of giving it to him. I’ll get him something else..like a desktop clock..something he can use.
(via The FWA)