Those stupid ass big red bow “December To Remember” Lexus commercials irritate the hell out of me. Such bullshit. I’m positive there’s never been a time in my life when someone thought, “I’ll surprise Agency Tart and buy her a car for Christmas.” This is illustrated by the fact that I have received a lump of coal in the mail every December for 16 years from one of my relatives. No note. Just coal in tissue paper. So anyway…I can’t relate to the Lexus gift giving, even though I read some study recently that said people actually do give cars at Christmas. Infiniti’s got a holiday ad out now (by TBWA/Chiat/Day LA) that’s actually cool. The graphics are amazing. It’s still bullshit.
Those who know me know that I both laugh constantly and hate everything at the same time. I don’t know how this dichotomy happened within me, but I don’t effing care…HAHAHAHAH. See? What I do like is this ad for NYC tourism that’s been making the rounds. Although the animation is absolutely fabulous, I think it’s the music that really puts it over the top (a remix by Mint Royale of Take The A Train – thanks, Swiss Miss).
You know I love Guinness. When we passed by the local on the way to a client lunch today, everyone in the car was tempted to stop for a pint. But then I saw this microsite by the ichameleon group and Michael Schlingmann for Guinness called “A Short Film Called Hands”. Snooze. I know this guy is a world-class animator to whom geeks everywhere bow down, but it’s ho-fucking-hum. I’d rather sit at lunch and listen to a client talk about his workout routine for an hour. Not that that happened anytime recently.
Okay, maybe not the cigarettes. This site for Quebec’s dairy board from BBDO Montreal is ultra-cute – I especially like the animation at the barber. The fact that it’s part of a much larger campaign including video games, newspapers and movie pre-rolls makes it that much better. Or it’s that the chocolate guy’s pupils look like mine on acid. I can’t decide.