Or home with a wicked cold like me. I rarely get sick, but when I do, it’s invariably on a weekend (and goddamn it’s nice out) or during a vacation. Never during the week when I could have the chance of avoiding frat boy‘s new–fangled Caesar cut (yes, that’s right). Course not. Anyway, DHL has this new geography advergame promoting their….umm…I don’t know what they’re promoting, actually. It is kind of refreshing compared to UPS and FedEx who brand the shit out of everything they do online. But as a marketing effort, big waste of money on this – next time, put a little messaging, logos, links to what you’re selling, instead of only a sad little opt-in at the end of the game. By the way, US, Western Europe, no problem, but Eastern Europe? Fuck. Apparently, I’m turning into a typical American.
We’ll be together in 12 short hours. I can’t wait to see your foamy head and taste your golden silkiness. Wait. Umm..what? I wasn’t talking to a beer just now, was I? I should never have let that prescription expire.
Yet another microsite from Stella Artois (by Lowe Brindfors) – this one, I’m not as fond of. It’s a series of advergames, set 600 years ago, which I seriously suck at. I can usually hold my own with any console game, but these took a few tries to figure out what to do (maybe I’m just not good at advergaming). Excellent job on sound design, streaming video and VO .
(via Favourite Website Awards)
Usually, I defer to our strategic team in meetings to speak to branding, etc. Not because I lack strategic vision, but because I always end up saying something inappropriate. This morning was a role switch. I came up with a brilliant online strategy on the spot for my client (without caffeine, I might add) and my client said “butt plug” four times.
The microsite below for General Mills’ Eat Better America is brilliantly done. Subject matter, not compelling (at least to me). But what mono and Daddy AB did with it is what’s so fabulous. Engaging interactivity without losing the call to action.
Or does it? Will the world end if we don’t get this advergame out today? No. Will I lose my job? Yes. Am I having a nervous breakdown? Yes.
Update: I’m okay now. It’s amazing what a big piece of chocolate cake can do for you.
Update #2: I’m definitely okay now – the creatives pulled something great out of their ass, and now I’m happy. Still will be here FOREVER, but the client’s loving me.
Commercials, that is. During the first Monday Night Football game last night, I swear I saw him in every other commercial. Don’t get me wrong, I love me some Peyton. But Jesus Christ, he’s endorsing everything. Thought I’d visit the video-based microsite he stars in for Sprint, Manning’s Mind, where you match wits with Peyton on football trivia. Apparently, I know that there are 6 tiger stripes on the Cincinnati helmet. This knowledge must have been acquired by osmosis from watching last night’s game, because I damn sure know I don’t pay attention to that crap. I’m kinda bored by the site, but I’m positive it’s not Goodby Silverstein‘s fault, since they always do such engaging work. Must be the client. I’m just saying.
Stopped at the store last night after dinner for something to get the disgusting taste of shrimp fried rice out of my mouth and decided to try the new 5 gum by Wrigley’s. Gum’s nothing special but the packaging looks like a some clove cigarettes I used to smoke in college. Checked out the website (by Fuel Industries) this morning and although it’s got all kinds of fancy schmancy video and advergaming, maybe they should have hired a proofreader, too. Last time I checked, “cobalt” doesn’t have 2 ells in it. Just sayin’.
…Ford Fiestas. Ogilvy had a really innovative idea with this one. You’d think they’d come up something better than a total rip off of Subservient Chicken (they did include a little advergaming element, so I’ll give them that). So disappointing.
(via Ads Of The World)