Got forwarded this amazing site (amazing because it was created in a week) from a friend who works at Syrup.
“This website is a place where people can come together to be a part of something bigger than themselves. People are able to submit their photos (and eventually videos and words) to the site and become a part of our “collective video”; a digitally rendered mosaic super-imposed on the Yes We Can Song video. This is the first in a planned series of data visualizations that will explore human collective intelligence and collaboration in an effort to bring about change – in this case, the course of American politics.
This has been an unbelievable project to say the least: a song written and recorded by multiple major recording artists, musicians and actors in 1 day; a video concepted, shot and produced 3 days and posted to the web, garnering nearly 30 million views in one week! …and finally a bleeding-edge website conceived, designed, programmed by Syrup and posted live on the web in 1 week.”
Blah, blah, blah. Whatever. Not really into the subject matter, but the concept’s definitely different and the creative’s fabulous (wouldn’t say bleeding edge but WTF do I know).
Our art director comes down the hallway, all moody and unshaven as usual, and says, “Can you come down to my office? I want to show you something. Have you ever played doctor? I read WebMD a lot. No, seriously though..” and then he and our ACD promptly show me this fabulous site called KnickerPicker. This is how video can really work for your clients in an ecommerce environment. Our AD and ACD like it because you can zoom in on half-naked women, pick from different size women and change their bra and panties. I like it because it truly is a virtual dressing room – without those silly avatars that have been used in recent years that were unwieldy and time-consuming. The girls are not half-bad to look at either. The guys here like the girl on the right, because she’s got a little junk in her trunk (not the girl below). Now I’ve got to go to the gym tonight and do 500 lunges. Or just eat a doughnut. No clue about the agency who did the creative, but if you know, please share. UPDATE: Creative by scenestealer – again, very, very nice work.
I hate that I like this site for Lynx by BBH. I doubt anyone over the age of 18 would download the widget or the mobile app, but it’s still a clever site. Nice flash that actually does something. Videos are kinda funny too, in a there’s-no-way-that-any-sane-man-would-do-that-shit kinda way.
I know. Your client requires non-union talent. Or you hate the residuals and you don’t really know the rules are for talent on the web. But jesus fucking christ people! Be a little more picky – especially for a new brand launch. Or else, you’ll end up with something like the hot mess that is this site. I guarantee this is talent provided wardrobe, too.
This is pretty imaginative (how long did it take to “ideate” this?) and a little too similar to a real focus group we had here at the shop a couple of weeks ago. We had to fog the room for an hour afterwards before any of the girls would sit on the chairs again.
Who knew a site about testicular cancer could be so funny? The most amusing (and frankly weirdest) video is “Check Em”. Nice job by Struck for the Sean Kimerling Testicular Cancer Foundation.
Our creative director sent me a link to this site for Hertz by Publicis Digital today. He wrote “for some reason, I like it.” I like it because it’s a totally bizarre holiday piece for a rental car company. I’m pretty sure he likes it for the girls that tumble out of Santa’s car at the beginning of the clip. Nice job by the agency – and I’m impressed they got to feature their logo – who ever gets to do that!?