I’m so sick of all this save the earth marketing/sponsorships/crap (I’m all for social consciousness, but why does it have to be so..so..commercial?), but this viral for Do The Green Thing is pretty funny.
I’m so sick of all this save the earth marketing/sponsorships/crap (I’m all for social consciousness, but why does it have to be so..so..commercial?), but this viral for Do The Green Thing is pretty funny.
This reality site by 2 GS&P guys is fabulous, fabulous stuff. I hope they make a fortune from it. Read about it in the article from Adage – who knew a date with Lady Sovereign would spawn something so ambitious?
There are very few Saturdays I wake up without a hangover. This is one of them. I don’t know whether to feel good about myself or pathetic. The fact that I was home by 10 on a Friday makes me lean towards the pathetic. But I could only take so much of my coworker’s posturing: “My creative vision is to take this client to the next gen of RFID interactivity, and only by working with my team can their goals come to fruition.” Seriously? I stopped taking acid 15 years ago.
What did give me a headache this morning is this absolutely horrible, terrible, no good, very bad YouTube viral for Casio that has a contest linked to it. Don’t watch it unless you’re already planning on taking painkillers in the next 5 minutes. This is another one I hope was done in-house, because I can’t imagine any agency wanting a part of this.
Fabulous banner by Capital C for the Dove Onslaught viral campaign. The banner’s fast loading, the tie in with the viral video is spot on and the interactivity’s not annoying. Great job. And I did decide what to do with my cosmetic surgery fund. I’m going on vacation to someplace warm, where I’ll feel self-conscious in a bikini and then wish I had spent the money on lipo after all.
(via BannerBlog)
Honeyshed, created jointly by Droga5, Publicis Groupe and Digitas, launched yesterday. According to MediaPost (read the article here), it features “original sketch comedy clips and live programming built around consumer brands and aimed at an 18- to-30-year-old audience”. It’s obviously still in beta, because it doesn’t look like it’s fully flushed out yet. And this is just my opinion, but the videos could have been much, much better. They’re supposed to have a viral feel, but the production quality is too good – so it just looks like really bad acting. You be the judge, because I’m entirely too hungover to form coherent thoughts.
Ever since the last World Cup’s France/Italy scuffle, I’ve had a huge crush on Zidane. Orange has a campaign out (by Publicis Conseil) featuring Zizou with a rugby team – somewhat amusing. Take a look – they’re in French, but you’ll get the gist. The first 2 are Zidane preparing to join the team, the third is as if he’s in a real game. See more here.
Okay, I admit it. I’m partial to anything to do with Guinness. I’d drink Guinness for breakfast if I could (hey…a car bomb would taste good with cereal, wouldn’t it?). So naturally, I love this viral that AMV BBDO is doing for them. The first iteration of the video series is below – featuring clues for an online scavenger hunt to find the latest Guinness commercial online.
(via adfreak)
I’m just reminded of a scary movie or The Blair Witch Project when I watch the video on this site. But it’s okay – it’s only an art director from Saatchi and Saatchi showing off his work. On a separate note, how does Dracula keep his part so nice and neat if he can’t see himself in a mirror?
I don’t know if that’s a good combination. But The Names Agency did a series of virals (one below) for Elle Macpherson Intimates. They’re incredibly boring – even with the semi-naked chick, I don’t see why someone would pass this along.
Ads of the World is featuring this French interactive/advergame site for Amor Amor. If you don’t speak French (or just badly, like me) don’t worry – it’s pretty self-explanatory. Besides its cute factor, it’s definitely what I’d rather be doing right now. Totally hot. Creative by grouek.
…until I came to work today. I can honestly say this was the worst day at work I’ve ever had in a long time. When your managing partner yells “I’ve fucking had it!” across the office and turns bright red, you know you’re on the cusp of some good YouTube video. It’s a little after nine at night and I see no end in sight – so I just took a little break and saw this interactive UK health department site on BannerBlog news. It’s called “Private Dick Movie” – I swear the girl looks like our office whore biz dev manager.
Now I can be a Peeping Tom and not have to watch stupid ass web cams like Trevor’s. This viral rich media site for HBO’s Voyeur Project is fucking brilliant – don’t know what agency did it, but fabulous, fabulous job (UPDATE: site done by Big Spaceship – thanks, Evan). You could spend a long time on this site and not see it all. The shot list probably took weeks to put together. When you’re done looking around, be sure to click on “learn more” at the bottom – even more goodness there.