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Should I Ski or Should I Go?

15 Feb

Today at lunch with a friend, I used the phrase “brand equity” and we weren’t even remotely talking about marketing. We were talking about her agency co-workers who think she’s a mindless idiot (she is). I got back to the office and decided I’m going to become a cutter. Maybe I just need a weekend away.

I love love love this expandable banner by Kelliher Samets Volk for Stowe Mountain Resorts. It’s one time I like creative that’s busy. Very nice flash – no loading – nice work.

Stowe
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There Are Other Agencies Out There

4 Feb

Seems I’m always writing about Glue. I’m in love with them. This interactive banner for the Mini Clubman, entitled Turn, seems simplistic at first glance, but it ends so very nicely.

Clubman

Talent Provided Shoes

28 Jan

I like this banner by Glue for Virgin Money. Needs a little more set-up, but it’s kind of funny. The only things that are a little weird are the guy’s shoes, which were obviously not wardrobed and the shadowing at the bottom of the plant. A little tricky to get that right, I know.

Virgin Money Plant

Lather Me Up

22 Jan

How fabulous is this over the page ad Soap did for the film Jumper? It’s running on NineMSN right now – and just for a couple more days, I think. I wish more networks in the US would allow creative like this – especially on portal home pages (you know, for when your dumbass client wants to do an $400k ego buy) – would make things so much more fun for the agency.

Jumper
(via The FWA)

I Love Glue. Gluey, Glue, Glue.

6 Jan

Glue London‘s a pretty talented bunch. I like them. And I don’t like anyone, so that’s something. Another cute banner for the Mini Clubman  – very, very nice video work.

Mini Smile

Time To Switch Vodka Brands

31 Dec

You know who you are. You love Ciroc. You’re a vodka connoisseur. But then you go to Perez Hilton and see it’s skinned with Diddy hawking your drink while wearing Carrera folding sunglasses and a ring left over from the Kay Jewelers Christmas extravaganza. “The Art of Luxury.” Please.

Ciroc Diddy

Hate Agency Partnerships. Hate Them.

18 Dec

Ugh. Just got a call from an AE at an agency that farms stuff out to us.

AE: Can you do 14 expandables with video by Monday?
Me: No.
AE: Why? Oh..and we need them sent to the ad serving firm by Thursday.
Me: Do you need us to do the video production?
AE: Yes. We have a couple of talent choices ready.
Me: Do you have a script?
AE: We thought you could do that.