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Hope.Act.Change.

19 Feb

Got forwarded this amazing site (amazing because it was created in a week) from a friend who works at Syrup.

“This website is a place where people can come together to be a part of something bigger than themselves. People are able to submit their photos (and eventually videos and words) to the site and become a part of our “collective video”; a digitally rendered mosaic super-imposed on the Yes We Can Song video. This is the first in a planned series of data visualizations that will explore human collective intelligence and collaboration in an effort to bring about change – in this case, the course of American politics.

This has been an unbelievable project to say the least: a song written and  recorded by multiple major recording artists, musicians and actors in 1 day; a video concepted, shot and produced 3 days and posted to the web, garnering nearly 30 million views in one week! …and finally a bleeding-edge website conceived, designed, programmed by Syrup and posted live on the web in 1 week.”

Blah, blah, blah. Whatever. Not really into the subject matter, but the concept’s definitely different and the creative’s fabulous (wouldn’t say bleeding edge but WTF do I know).

Hope Act Change
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Should I Ski or Should I Go?

15 Feb

Today at lunch with a friend, I used the phrase “brand equity” and we weren’t even remotely talking about marketing. We were talking about her agency co-workers who think she’s a mindless idiot (she is). I got back to the office and decided I’m going to become a cutter. Maybe I just need a weekend away.

I love love love this expandable banner by Kelliher Samets Volk for Stowe Mountain Resorts. It’s one time I like creative that’s busy. Very nice flash – no loading – nice work.

Stowe

I Just Want To Take A Nap

10 Feb

Is that too much to ask? Why do I have to go watch the stupid ass Pro Bowl? Like anyone really cares about that game. I might as well start drinking now to preempt any boredom which I might suffer.

You’ve all probably seen the new IKEA bedroom commercials, but check out the microsite. Just as good as their kitchen one. Fabulous video work, beautiful editing, nice sound design. Can only assume this was done by the same shops: Forsman & Bodenfors/Camp David/Kokokaka, but not quite sure.

IKEA Bedroom

Hungover and Depressed

4 Feb

Not really depressed. More like disappointed over the Superbowl. Oh well..Brady is still really, really ridiculously good-looking even though he’s a loser. But I am hungover. A shot for every sack was probably not a good idea.

Site of the Day on The FWA is for Microsoft’s Office for Mac 2008. I’m impressed. It’s a total departure from traditional Microsoft microsite offierings. Illustrations are well done and the lateral movement makes sense. V. nice job by Firstborn  (as usual!) and McCann Worldgroup San Francisco.

Mac Microsoft

Will Have No Trouble Finding Work

21 Jan

Not me, dummy. I’m having a terrible time with that. Apparently, no one needs a snarky bitch like me in their agency. I can be nice, really. Not often, but occasionally. This guy, Errol Schwartz, a senior in the New Media Design program at the Rochester Institute of Technology, will have agencies chomping at the bit to hire him. Check out his portfolio. Very nice everything. Needs a proofreader, but what good creative spells well anyway?

Errol Schwartz
(via The FWA)

The Best Site. Ever. Seriously.

18 Jan

Our art director comes down the hallway, all moody and unshaven as usual, and says, “Can you come down to my office? I want to show you something. Have you ever played doctor? I read WebMD a lot. No, seriously though..” and then he and our ACD promptly show me this fabulous site called KnickerPicker. This is how video can really work for your clients in an ecommerce environment. Our AD and ACD like it because you can zoom in on half-naked women, pick from different size women and change their bra and panties. I like it because it truly is a virtual dressing room – without those silly avatars that have been used in recent years that were unwieldy and time-consuming. The girls are not half-bad to look at either. The guys here like the girl on the right, because she’s got a little junk in her trunk (not the girl below). Now I’ve got to go to the gym tonight and do 500 lunges. Or just eat a doughnut. No clue about the agency who did the creative, but if you know, please share. UPDATE: Creative by scenestealer – again, very, very nice work.

KnickerPicker
(via The FWA)

Pikantny Kurczakbruger and Fries Please

9 Jan

McDonald’s went a little crazy for their Polish site – I actually like it. Tons of clickable area – fast loading. Not sure too many people spend time on a McDonald’s site other than to use a store locator, but as Adverblog notes, that’s one of the best features of the site. Poland is cropping up some pretty fine interactive agencies the past 2 years. Creative by Endorfine, who don’t wear ties and don’t use PowerPoint. Gotta love that.

McDonald’s Poland
(via Adverblog)