Like this site for the Swedish Armed Forces officer recruitment. Not sure who did the creative. It’s deceptively simple, but you can tell a lot went into the dev. Some v. nice papervision in there. And the sound design is fabulous – make sure you wear headphones or you’ll wonder what the hell I’m talking about. I took the test and the guy at the end said I’m below average. I’ll never be an officer in the Swedish Armed Forces. Dammit all to hell.
Is that too much to ask? Why do I have to go watch the stupid ass Pro Bowl? Like anyone really cares about that game. I might as well start drinking now to preempt any boredom which I might suffer.
You’ve all probably seen the new IKEA bedroom commercials, but check out the microsite. Just as good as their kitchen one. Fabulous video work, beautiful editing, nice sound design. Can only assume this was done by the same shops: Forsman & Bodenfors/Camp David/Kokokaka, but not quite sure.
Not really depressed. More like disappointed over the Superbowl. Oh well..Brady is still really, really ridiculously good-looking even though he’s a loser. But I am hungover. A shot for every sack was probably not a good idea.
Site of the Day on The FWA is for Microsoft’s Office for Mac 2008. I’m impressed. It’s a total departure from traditional Microsoft microsite offierings. Illustrations are well done and the lateral movement makes sense. V. nice job by Firstborn (as usual!) and McCann Worldgroup San Francisco.
This site, Early Jack, cracks me up for a bunch of reasons. It’s for Finnair and features a guy Joe, whose boss Jack, is out of town. He gets to screw around in his office while his boss is away. But because Finnair’s so quick, the boss comes back early. The way I describe it, it seems horrible and boring. It’s not. It’s a wonder I’m allowed to speak in front of people. Don’t know the agency who did the creative, but it’s good. Nice casting, too.
If you watched football yesterday (and what red-blooded American didn’t? Our entire creative department, that’s who), you probably saw heavy rotation of spots for Gatorade’s new low-cal drink, G2. I was so hoping the site was going to be amazing. Starts off great. Then totally fizzles. Says to wait for the Superbowl, so maybe that’s when the full site launches. It’s got floating balls though, so what else could you possibly want? Not a big fan of the United Way section – great charity, whatever. No one gives two shits about which charity their sports drink and spokespeople are involved. People just want to see something cool. Leave that for your corporate site.
I hate that I like this site for Lynx by BBH. I doubt anyone over the age of 18 would download the widget or the mobile app, but it’s still a clever site. Nice flash that actually does something. Videos are kinda funny too, in a there’s-no-way-that-any-sane-man-would-do-that-shit kinda way.