Bunny, Justin, Gus and Snoop

I love when banner creative is demographically targeted. When the creative team puts hours of strategic thought behind the look and feel. And the media buyers make a concerted effort to place ads on relevant sites.

Beating the Ad Agency Odds

Since I’ve been on both sides of the fence, I’m going to share a little advertising agency not-so-secret. As the the client, never, ever, ever tell the agency how much money you have if you’re working within a budget (unless it’s media $$). 9 times out 0f 10, they’ll come in about 4k less than what you said you had to spend on creative. Let them tell you the pie in the sky number and pare it down from there. Agency people: tell me you don’t play this game and I’ll tell you you’re full of crap.

Speaking of games, Ogilvy Germany (I bet they’re too ethical for numbers games) did this cute, interactive banner ad for the PSP. Oh, how I miss mine….PSP, not ethics. I still have those.

ad courtesy of BannerBlog

Saatchi’s T Mobile Web-n-Walk Banner

I’m on a banner ad kick lately (possibly because we’re doing some expandables for a big client right now). Saatchi & Saatchi’s Denmark shop put together this nice one for T Mobile – not exactly product-knowledge stuff, but definitely eye-catching if you stick around the page long enough to see the whole ad. Courtesy of Banner Blog.

On a side note, I sold $290k worth of jobs in the past 6 days. Not that much, but our New Business Director wants me to give him the SOWs so he can get commission on them. Is that fair? I’ve been 100% responsible for the clients, from initial sale on, so I’m a little protective, I guess, of who gets credit. I need to get over it – karma, etc.

atWWW Banner Ad for Dyson

This is the most fun interactive banner ad I’ve seen in a long time – two skyscraper Dyson ads in which you can play Pong done by atWWW in the UK. I have always sucked at this game. But still fun. Courtesy of bannerblog.