Might Need These Later

11 Jan

I’m off to buy some props for a shoot later today – glycerin and cucumbers. Don’t ask.

Duval Guillaume Antwerp came up with this interesting guerrilla/direct mail campaign for Scottex paper towels targeted to restaurant owners. I’m positive they got a good open rate, but wonder what the response rate is. Clever does not always equal leads, as we all know.

Scottex
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