Client feedback upon first working comp review for microsite (we’re doing their main site, too):
“The team feels that this site should be dedicated to the view of us in total which weaves in enthusiasm, consciousness, industry, etc. The reason behind this approach is that all our 2008 advertising will drive to this microsite as the main point of contact. Other than that, the team really loves the imagery, the beautiful illustrations and the way the navigation appears on the main page.”
All the client’s advertising will drive to a microsite? Interesting. I think the AE possibly needs to be more clear about the purpose of a microsite. Just sayin’.