Let’s Be Like IKEA

31 Dec

Or maybe it’s just a northern European/home improvement thing. Don’t get me wrong – the full screen video on this site for Jotun is great (creative by apt in Oslo). Very nicely done- everyone should be doing this – video in boxes/players is so 2005. Oh damn. One of my main projects right now has a lady in a box. It’s a nice box in 3D, but still a goddamn box. Try making up what the people are saying in the video – good times. Include a strap-on in the conversation and it’s really fun. The music on the site is totally bizarre. Makes me want to watch late night Cinemax or slit my wrists. I can’t decide.

(via The FWA)
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