I have a big, big, big client who wants widgets. Wants shiny new search functionality. Wants social networking. These things aren’t necessarily good for their online customer experience, but as much as we explain to them that there’s a time and place for these elements, they still want them. I’m 99% sure that adding widgets and a social network will not add to their sales or their customers’ rate of return to the site. But if we don’t build them, someone else will. Read Russell Davies‘ 4-part article, Widgety Goodness. It’s illustrative of when technology can work for you and be fun and useful, and when it doesn’t really fit. Good stuff.
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