Someone was doing some extra-hard thinking over at Bos Toronto. These video-based billboards for Fido (a Canadian wireless company) interact with each other on a loop – pretty ingenious.
Ingenious maybe … bloody annoying to the actual residents of Toronto? Absolutely! Within the last two years there has been an explosion of “TV billboards” in Toronto. They flash and flash. They are ugly, distracting and probably kill birds or something. Who is going to be watching commercials when they are driving or walking downtown? You’ll probably get killed.
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