Digitas and Avenue A Must Be Pissed

6 Dec

This article in Adweek KILLS me. I love it. I read it three times (although obviously it doesn’t apply to my company). It recaps a recent Forrester report that says digital agencies lack the ability to truly be strategic with their clients and still rely on traditional agencies to take the lead. No shit. One of these agencies in particular probably puts more thought into where they’re taking you to lunch than that interactive campaign they’re pitching to you next week.


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