Honeyshed, created jointly by Droga5, Publicis Groupe and Digitas, launched yesterday. According to MediaPost (read the article here), it features “original sketch comedy clips and live programming built around consumer brands and aimed at an 18- to-30-year-old audience”. It’s obviously still in beta, because it doesn’t look like it’s fully flushed out yet. And this is just my opinion, but the videos could have been much, much better. They’re supposed to have a viral feel, but the production quality is too good – so it just looks like really bad acting. You be the judge, because I’m entirely too hungover to form coherent thoughts.
Agency Tart 