Yesterday’s meeting was about simplifying and perfecting our processes. This was described to us in a 38 page powerpoint, which included the photo below, which was meant to tell us to “think about what we’re doing before we do it”. This was followed by 7 pages of intricate flow charts and funnels. What I think about when I see this picture is as follows: our process director is a fucking moron who spends too much time rubbing rosemary oil on his head and not enough time in the real world dealing with real clients. I also don’t have 2 hours a week to spend in a “Weekly Vertical Research Review Session”. I’m too busy applying systematic processes and analytical techniques to marketing problems, which allows us to prescribe improvements to increase our clients’ marketing performance.