It’s All Been Done Before

As witnessed with the Sony Bravia debacle this week, most creative always has it’s roots somewhere else. And usually in another campaign. I saw this segment on Derren Brown’s show a few weeks ago (poor Saatchi guys..I feel a little bad for them), but FishNChimps has gloriously posted it. Make sure you watch until the end (it’s long..be forewarned) when Derren shows how he did it, and you’ll see how your creative is categorically influenced by your environment. Which is why everything our shop does looks like an Xbox game or AKQA’s last campaign. Kidding. Kind of.