My Clients Will Never Believe This

27 Aug

MIT’s Technology Review (via adverlab) says that people unconsciously remember banner ad content, even if they don’t interact with the ad. If I told my clients that these impressions mean equal to or more than performance, they’d fire my ass no matter what all these articles say.  You can’t calculate ROI on impressions without some serious assumptions, which means impressions are all fine and dandy but hard results are what counts.

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