The Case of the Coveted Optimization

26 Aug

I was on style.com this morning hoping to see something I could afford (not even remotely), when I saw a very cute banner ad for SJP’s new fragrance, Covet. I clicked through and found a semi-interesting advergame/sweepstakes microsite. I was going to write about it. But after Googling “case of the coveted bottle”, I find this creative:

Google Covet

Nice optimization! I’m embarrassed for them. I hope Coty didn’t pay for SEO. Or I hope they did because that would make me laugh.

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