Is this for real? If it is, I desperately want to meet the genius who came up with the idea. Seriously. Screw our brilliant creative director – we need this guy. The rectangle (below) was on Drudge this morning. I can’t imagine Tony Stewart or his people agreeing to this (well….). It’s so far from clever, it’s damn close to an idea I might have. And the click through didn’t even work (so I’m not linking to the currently non-existent microsite). The thought of Tony Stewart’s arm pits is kinda hot though. Right?