But I hate this ad. Why? Because it requires a little too much interaction. How many people have microphones on their laptops? And if I’m going to do some heavy breathing, it’s damn sure not for a banner ad. The percentage of people that will be able to view this ad is low and the irritation level is high. Publicis & Hal Riney will be able to show Altoids high interaction rates but I wonder what the CTR is (I know, I know, that’s not as important anymore but it’s still a part of metrics in my book).