I have these new-ish clients who hired us to do a branding and naming campaign for a new company they’re launching. My team’s done weeks of herculean research on colors/looks/names and came up with a incredibly powerful plan. We presented this morning. Their only comments at the end of the presentation were “Can we maybe come up with some names that include Greek letters?”.
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- Ad Age Small Agency Diary
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- Where’s My Jetpack?
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