Have you seen these stupid ass ads/sponsored blog entries on TMZ for McDonald’s featuring Kimberly Stewart? This has got to be the brainchild of some over-eager advertising agency and a McDonald’s marketing manager obsessed with gossip blogs. Today when I visited, you can click through and see photos of the wanna-be socialite, her hideous bangs and her non-tourage. And plastered all over the page were these bizarre expandable banner ads for McD’s, themed “BurgerCon”. Now I don’t know anyone who goes to those Con thingies that would even remotely recognize Ms. Stewart, unless she were dressed up as a stormtrooper. Burger King effectively targeted the younger demo with the King campaign, but this McDonald’s one completely misses.
Agency Tart 