Get A Load Of This

10 Jul

Seems like every site you go to loads for 30 seconds now – I know all the heavy flash/video sites we create do.  But lately I’ve been noticing banner ads have significant loading times, which I think completely defeats the purpose of a banner ad.  When I first saw this ad (below) on BannerBlog, I wanted to hate it. But the illustrations are cute and the interaction time is fairly long. I do think that some people will disengage before they see the brand, but maybe that’s just my extremely short attention span talking.

CIA Athletica

(ad created byDM9/DDB)

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