Unless you convert them to Swedish Chef copy, and then you’ll see your CTR soar. I saw this ad on PopSugar tonight and I was so bored by it. I wanted to click on it to support the Sugars, but I fell asleep while thinking about it. But now, after some crafty wordsmithing, I think PopSugar will take heed for future ad placements. My point is this – you better be adept at writing concise and snappy ad copy to get
dumbasses people to click on text ads. Too bad bloggers can’t filter out what crap ads they get with Google.