We’re partnering with another agency in town on a campaign for a big insurance company and we had our weekly meeting at their offices this morning. Every time I go there it’s like I’m walking into the east wing of the Vatican library – hushed voices and priestly black. No one ever smiles – not sure its the I’m-a-creative-genius-f@#%head front or if they all just hate their jobs. I cracked wise over death and dismemberment insurance and didn’t even get one smirk.
Emerald Nuts seriously has weirdest banner/microsite campaign I’ve seen in a long time. Does anyone under 35 actually know who Robert Goulet is? In the banner you get to crush him with a container of nuts, so that’s fun, but otherwise the concept is bizarre. The banner links to the nut site, but then there’s this sub-site called Goulet’s Snooze Bars, which I think killed a few thousand of my brain cells. See for yourself. I hope they don’t think this thing is gonna be viral – it’s viral like our project manager’s last bout with chlamydia. Has anyone seen the TV commercials?