Un-Words and the people who use them

8 May

While presenting comps this afternoon to one of our behemoth clients, one of our VPs said multiple times, “…and for this concept, we decided to take a humoristic approach to the product launch of the next great widget to create a personal connection with consumers”.   Can’t post anymore today, on my way to Barnes and Noble – have to go buy Vocabulary for Dummies for a friend.

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