Since I’ve been on both sides of the fence, I’m going to share a little advertising agency not-so-secret. As the the client, never, ever, ever tell the agency how much money you have if you’re working within a budget (unless it’s media $$). 9 times out 0f 10, they’ll come in about 4k less than what you said you had to spend on creative. Let them tell you the pie in the sky number and pare it down from there. Agency people: tell me you don’t play this game and I’ll tell you you’re full of crap.
Speaking of games, Ogilvy Germany (I bet they’re too ethical for numbers games) did this cute, interactive banner ad for the PSP. Oh, how I miss mine….PSP, not ethics. I still have those.
ad courtesy of BannerBlog