Coors Light’s Psychedelic Labeling Push

22 Apr

I began my alcoholic haze yesterday with a Coors Light (get off me for my beer choice – it sounded good on a hot patio). I noticed the bottle had the new label I’ve been hearing about with temperature sensitive ink. The mountains turn blue when the beer is ice cold, and slowly turn white as the bottle warms. Great choice of labeling at this time of year, and it becomes more and more interesting the more you drink. Now I’m going to get some Mexican food to end the agony of my hangover.

Coors Light

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