Interminable Client Pitches

19 Mar

I just got out of a pitch to be the agency of record for a small software company. The guys we pitched to know just enough about advertising and analytics to be dangerous. During the meeting, I wrote down some of the hilarious corporate-speak they used to sound like they were marketing gurus. Brand Re-Awareness? Verticals. Traction. Granular. Hygiene. Deliverables. Thought leader. Bandwidth. Bailiwick. Resonate. Discipline. By the end of the meeting, I had thrown up a little in my mouth. Anyone have any good pitch stories for me to make me feel better?

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