I’m mia – site launch day with Flash encoding issue and traveling this afternoon. Will return as soon as I kill the client or tonight, whichever comes first.
I’m off to buy some props for a shoot later today – glycerin and cucumbers. Don’t ask.
Duval Guillaume Antwerp came up with this interesting guerrilla/direct mail campaign for Scottex paper towels targeted to restaurant owners. I’m positive they got a good open rate, but wonder what the response rate is. Clever does not always equal leads, as we all know.
Client calls me a few minutes ago. Says “We were thinking of trying some ‘Web 2.0′ advertising initiatives. We’d like to put one of our stores on Second Life.”
Ugh. I take my headphones off for one second and I hear breast implant/Botox girl say, “How do you spell cyber? As in cyber-space?” Really? A) Who uses that term anymore and B) you are a fucking moron. You work at a digital agency. That might be a word you should know how to spell.
Nice banner for Channel 4/Film 4 by Profero (UK). Movie titles and images are pulled in via XML and reviews are via RSS – not your average banner. How do you spell interactive?
The team for one of my accounts sat around for 6 hours trying to decide on appropriate music for a sizzle reel. Not even a website or a tv spot, but a goddamn sizzle reel. Our managing partner popped his head in the door and suggested the Little River Band or 10,000 Maniacs. We laughed maniacally and told him to fuck off until we realized he was serious. When we picked a song by Broom, he told us “it sucks and you guys have no taste”. We knew then it was the right choice. Adtunes latest post is the Top Ad Music of 2007. Pretty interesting stuff. Bitter: Sweet got the top spot for most used and the Little River Band is nowhere in sight. Here’s the songs we binned for the sizzle reel. Some are readily apparent why – but who really cares if The Martin Agency already used Such Great Heights for UPS?
I’m around (and in the office), just taking a much needed hiatus. Will be back in full force on Monday, because who really cares about New Year’s Eve?
Eddie Izzard is right, the queen was kind of sexy back in the day. Who else thinks this branded entertainment site on YouTube for the royal family is a little strange? It actually looks surprisingly nice and has over 9k subscribers, so who am I to judge? But here’s the problem with these branded pages – I have a client whose product and service is so incredibly boring, but wants to do a page like this featuring their TV spots from the last year. They’re going to have 3 people visit it a day – guaranteed. Do they want to buy media to drive traffic to the page? No! Do they want to link to it from their other sites? No! Do they want to do a targeted ad buy on YouTube/Google? No! I smell success.
You gotta love him for it. I really like this commercial for Gatorade though – if you watched any football at all yesterday, you saw it at least twice. The League of Clutch microsite’s not bad either, except most of it is “comming soon” (unacceptable) and a little light on content. But v. nice creative.
Simply thought I was in a bad mood for the past few days because of this god-forsaken holiday. But no! It’s because I quit smoking on Friday. WTF was I thinking? But I might as well go with it..it’s been 4 days already. Love this vintage ad for Pall Mall. Those were the good old days when everyone smoked, even the man in the red suit.
It’s one in the morning and I’m still at work with no end in site. And this is all for a presentation in 8 hours. So I’ll be heading home after this god forsaken thing to take a long nap. Have to prepare for cocktails, you know.
Not only is this just like every VO I’ve sat in on, this will be just like the blue screen shoot I’m on Thursday. Thank god for the craft services table. I’ll be chock full of omelets and granola bars by 9am, which will hopefully alleviate the hangover I’m planning on having that morning.
(via Make the logo bigger)