Our art director comes down the hallway, all moody and unshaven as usual, and says, “Can you come down to my office? I want to show you something. Have you ever played doctor? I read WebMD a lot. No, seriously though..” and then he and our ACD promptly show me this fabulous site called KnickerPicker. This is how video can really work for your clients in an ecommerce environment. Our AD and ACD like it because you can zoom in on half-naked women, pick from different size women and change their bra and panties. I like it because it truly is a virtual dressing room – without those silly avatars that have been used in recent years that were unwieldy and time-consuming. The girls are not half-bad to look at either. The guys here like the girl on the right, because she’s got a little junk in her trunk (not the girl below). Now I’ve got to go to the gym tonight and do 500 lunges. Or just eat a doughnut. No clue about the agency who did the creative, but if you know, please share. UPDATE: Creative by scenestealer – again, very, very nice work.
What’s this? Has Home Depot gone crazy and veered away from its stagnant, HTML boring-ness? A flash/video microsite! I read on Brandweek yesterday that The Richards Group is placing Home Depot tv spots online in VOD content. This doesn’t look like The Richards Group’s work, though. Let’s hope this is a new trend for the big boxes – their sites may be great for e-commerce, but creativity has been at a loss.
This site features a host walking through a home (looks on location – see the outside shots) talking about the various “Installation Services” The Home Depot offers. It has multiple video vignettes which all end in a soft call to action. Nicely done.