Sony Bravia UK TV Ad March 26, 2007

No idea when this UK ad was made, but it’s to die for! I shuddered a little when I saw the clown, but other than that, it’s beautiful.  Sony’s site says:
“Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.”

 

Account Status Meeting March 20, 2007

This morning, I had to do my monthly account status meeting with the CEO, VP and Creative Director. This is where I have to come in with a Powerpoint (my favorite) of how profitable my accounts are, new opportunities, current executions, etc. Then they tell me how much money they expect me to bring in the next month. Can you tell I hate this meeting? I can sell to clients all day long, but I never ask them to buy from me. They just grow to like me, then automatically consider me. So when my boss tells me I have to go out and pester my clients for more projects, it bugs me. So I just nod and say I’ll do it and never do.

My agency has an internal creative review for an online campaign we’re doing for one of my largest clients. It’s good, but I know the client is going to rip it apart because it’s off brand. I’ve tried to tell the creatives, but they just think I’m being picky. It’s always a struggle dealing with the fragile egos of creatives. Haha.