Don’t Make Me Wait For Coffee July 17, 2008
It’s possible our agency has the smallest break room in the entire universe. I stood there for 10 minutes waiting to get to the coffee machine and each second that passed, I was plotting the death of the pleated pants-wearing sales guy in front of me. I’m headed to present wireframes to one of my retail clients in a few. We gave them a preview on Monday and I wanted to stab them all in the eye with my logo’d pencil halfway through. No matter how many times our user experience guy explained that wireframes are not indicative of the creative look and feel and are not meant to connote layout, the client just didn’t get it.
“Is this what it’s going to look like?”
“This is really boring - too much text.”
“Where is the color?”
“Why are there boxes around everything? Isn’t that kind of old-fashioned?”
Yes, this is exactly what your site is going to look like and we’re charging you $900k for it and you’ll like it. We believe in showing users literally what they’re getting without the hindrance of pictures and silly, flashy things. This is what we call Web 3.0.
Here’s a breakroom I’d like our shop to have…from Trust Creative Society in Finland. Mmmm. Sausage.

(via Ain’t No Disco)





