Who in god’s name thought it would be a good idea to put me in charge of a Hispanic social marketing plan for a sportswear company?
VP of Sales: We really need you to push a plan through for this client.
AT: I really don’t know anything about sports or Hispanic marketing. Are they on MySpace?
VP of Sales: Just take our normal deck and add some festive colors to it.
AT: Okay. This will be fun as I’ve been learning Spanish. ¡Vete al carajo!
VP of Sales: Thanks for your enthusiasm on this! I really appreciate it.
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Wow, this is the bomb. I LOVE THIS POST. We hear this kind of direction all the time from clients who don’t have the time, money or other resources to know it takes a deeper dive to do the right thing. “Just Hispanish-cize it.”
I laughed so hard. You offer some great humor here. Thank you, thank you.
Lauri
P.S. Oh and if you want help with that Hispanic social media, just give me a shout!