At least they’re branching out from the no-set-white-screen thing and adding in some interesting elements, like in this spot, titled “Not” - which looks like Mac and PC are inside a banner ad on the New York Times site. Creative is by TBWA/Epoch Films. Saw the Mac guy in Die Hard yesterday and I think I like him better in the commercials. Got that hot geeky goodness thing going on.
done
(via Advertolog)
[...] Agency Tart wrote an interesting post today on Apple Commercials Still Good?Here’s a quick excerptAt least they’re branching out from the no-set-white-screen thing and adding in some interesting elements, like in this spot, titled “Not” - which looks like Mac and PC are inside a banner ad on the New York Times site. … [...]