At least they’re branching out from the no-set-white-screen thing and adding in some interesting elements, like in this spot, titled “Not” – which looks like Mac and PC are inside a banner ad on the New York Times site. Creative is by TBWA/Epoch Films. Saw the Mac guy in Die Hard yesterday and I think I like him better in the commercials. Got that hot geeky goodness thing going on.
(via Advertolog)
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