All The Boutiques Will Soon Die, But I Hope Not

Every small interactive shop worth their weight now is being acquired by some behemoth agency network – we were, and friends who work at similar shops say they’re courted weekly by the giants for acquisition. WPP is close to capturing Blast, who I definitely wouldn’t say is boutique, but they’re independent, have an impressive revenue and were ripe for the picking. I’d say in the next two years, all the inventive, small shops will be owned by the big guys and we’ll be seeing a whole lot of sameness on the web. Our agency still tries to retain some of its small, agile goodness, but I see that slowly slipping away. Read the article on Advertising Age about the trend in acquiring digital shops here.

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