I Amaze Myself Constantly September 19, 2007

Usually, I defer to our strategic team in meetings to speak to branding, etc. Not because I lack strategic vision, but because I always end up saying something inappropriate. This morning was a role switch. I came up with a brilliant online strategy on the spot for my client (without caffeine, I might add) and my client said “butt plug” four times.

The microsite below for General Mills’ Eat Better America is brilliantly done. Subject matter, not compelling (at least to me). But what mono and Daddy AB did with it is what’s so fabulous. Engaging interactivity without losing the call to action.