We don’t like your recommendations because they’re different from our preconceived, amateur, retarded assumptions. That’s what I heard my client say, anyway.
I need some retail therapy. I get these great emails from Shop It To Me which show everything that’s in my size from my favorite online retailers that’s on sale. The email strategy is fabulous – instead of forcing you to click through immediately, the email creative contains everything – there is no content site. The content lives with the retailers. I guarantee you it has high click through and roi.


