Typical Female Driver June 26, 2007

I got a new car yesterday because my 4Runner just wasn’t cutting it to take clients out (read: kiss their asses by taking them to expensive 3 hour lunches). I pulled out of the dealer feeling important in my snazzy new vehicle and curbed the first corner I came to. I no longer feel cool - in fact, I want my old car back - German engineering means nothing when you suck at driving.

Maybe I should have watched the videos on BMW’s new microsite first (creative by GSD&M in Austin). The design’s Spartan, but that’s good - the videos are the highlight. Great casting - I’m totally enamored with the step-dad guy. Very nice job on the click-through site as well.