Do We Need It? June 25, 2007

When browsing around Popgadget today, I saw this expandable, video-in-banner ad for Rimmel Light Beam Lip Gloss. I bet this ad cost under 20k to make, but it’s still an eyecatcher. But why do you need a light on your lip gloss? There’s only one situation I can think of where it would be really dark and you’d need to reapply lip gloss. Get your mind out of the gutter - it’s after you’ve finished your Starbucks in the early morning. The banner leads to a myspace page, which I was totally prepared to hate, but it’s actually kind of cute and way cheaper than a microsite. I just wish they had used Kate and Pete as their models - I seriously would have rushed to the store immediately for some gloss and syringes.