I really, really don’t know what to say about this banner ad (below) I saw on FitSugar tonight (I love the whole TeamSugar thing, regardless) for a company called the Lord’s Gym. At first, I thought it was a joke, but then I clicked on it and realized…well, I realized there are some people out there who are very….different. As far as the creative goes, scaring people with bizarre images does not induce qualified click traffic. I wonder how many impressions the gym bought on the network and if we’ll all be seeing the ads everywhere soon. What do you think? I really want to make an off color joke about this ad….it’s too easy!
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