What’s this? Has Home Depot gone crazy and veered away from its stagnant, HTML boring-ness? A flash/video microsite! I read on Brandweek yesterday that The Richards Group is placing Home Depot tv spots online in VOD content. This doesn’t look like The Richards Group’s work, though. Let’s hope this is a new trend for the big boxes – their sites may be great for e-commerce, but creativity has been at a loss.
This site features a host walking through a home (looks on location – see the outside shots) talking about the various “Installation Services” The Home Depot offers. It has multiple video vignettes which all end in a soft call to action. Nicely done.